NACH.COM

You may not disclose personal information, but your online friends and colleagues may do it for you, referring to your school or employer, gender, location and interests. Patterns of social communication, researchers say, are revealing.

The payment model will give users 20 per cent of ad revenue earned from content – going up to 30 per cent "with quality and quantity" – once Google Adsense's revenue-share scheme is implemented on the site.

Until this development is completed, the site is offering the select producers a page view rate.

Producers will receive a statistical report at the end of each month showing total and per article page views and the corresponding earnings. Once the Google application is in place, users will be paid via Adsense and have access to detailed reports in Analytics with an Adsense login.

The McClatchy Co., for example, already is bringing in about $200 million a year in interactive revenue, about 16% of the company's overall ad dollars, said Chris Hendricks, McClatchy's VP of interactive media.