NACH.COM

Climate change? Focus on the big goal, not the little one … but, wait, the little one is cool too:

"Because 2025 is too soon for innovation to be completed and widely deployed, behavior change still matters.

Still, the amount of CO2 avoided by these kinds of modest reduction efforts will not be the key to what happens with climate change in the long run."

Psychologists say they can predict how well you'll do on a video game by looking at the size of just three little structures inside your brain.

Jaron Lanier in WSJ: http://online.wsj.com/article/SB10001424052748703481004574646402192953052.html#articleTabs%3Darticle

"It turns out that millions of people are ready to contribute instead of sitting passively on the couch watching television. On the other hand, we made a huge mistake in making those contributions unpaid, and often anonymous, because those bad decisions robbed people of dignity. I am appalled that our old fantasies have become so entrenched that it's hard to get anyone to remember that there are alternatives to a framework that isn't working."

Caterina Fake in HuffPo: http://www.huffingtonpost.com/caterina-fake/participatory-media-and-w_b_428053.html

"I've never heard anyone assert, as he appears to think everyone in the digital arena is constantly asserting, that "collectives make the best stuff" — quite the opposite. Everyone agrees that 99% of everything is crap."

Jaron Lanier in WSJ: http://online.wsj.com/article/SB10001424052748703481004574646402192953052.html#articleTabs%3Darticle

"It turns out that millions of people are ready to contribute instead of sitting passively on the couch watching television. On the other hand, we made a huge mistake in making those contributions unpaid, and often anonymous, because those bad decisions robbed people of dignity. I am appalled that our old fantasies have become so entrenched that it's hard to get anyone to remember that there are alternatives to a framework that isn't working."

Caterina Fake in HuffPo: http://www.huffingtonpost.com/caterina-fake/participatory-media-and-w_b_428053.html

"I've never heard anyone assert, as he appears to think everyone in the digital arena is constantly asserting, that "collectives make the best stuff" — quite the opposite. Everyone agrees that 99% of everything is crap."

It's a fascinating mix, and the mix itself reflects the diverse range of applications of media in communities. It also reveals the fading line between commercial and non-profit public interest media, or perhaps simply the fall of commercial investment and rise of non-profit interest in public service media. These are all non-profit projects connected to community-focused foundations, but a number of them are in collaboration with commercial media partners. Some, like the statewide news ventures in New Jersey and Florida, sound competitive with commercial media – and I think it's a fair guess that they'll wind up collaborating as much as they compete. Some sound broad – new outlets for news, information and free classifieds (better than craigslist?)

My first link to donate money for Haiti came over night from an acquaintence via Facebook. It's nice to see media playing up the help angle.